David Jackson
101 South 48th Street
Harrisburg, PA 17111
717-350-9890
djacksonpa@rocketmail.com
www.linkedin.com/in/djackson5/
Strategic Digital Marketing Professional
Forward -thinking and highly effective digital marketing and creative professional with proven success leading and
delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand in intensely
competitive industries and markets.
● Digital Marketing
● Marketing Automation
● Website Design and Development
● Digital Commerce
● Interactive Strategy
● Email Marketing
Professional Experience:
FCI CONNECTORS, Etters, PA
● Search Engine Optimization
● Search Engine Marketing
● Customer Relationship Management
● Social Media Marketing
● Web Analytics and Reporting
● Project Management
2014 -2015
Digital Marketing & Communications Manager
· Analysis of customer research, current market conditions and competitor information
· Develop and implement marketing plans and projects for new and existing products
· Expand and develop marketing platforms
· Manage internal and external partners (UX, search marketing, digital agencies) in the execution of a digital
strategy that positions the company as industry leader.
· Work with the Creative Services to ensure a consistent look, feel and voice throughout all digital properties.
· Manage and coordinate all marketing, advertising and promotional staff and activities
· Manage the productivity of the multiple digital marketing plans and projects
TE CONNECTIVITY (FORMERLY AMP INC), Harrisburg, PA
2008-2014
Global Marketing & Digital Communications Manager
● Developed and maintained online lead generation, search engine optimization (SEO/SEM) and ecommerce
channel management.
● Created, developed and updated all content for social media, company website, intranet, and sales literature for
the company and increasing exposure
● Replaced $1.4mm media budget with digital content strategy and SEO traffic. Improved profit margin over six
percent.
● Integrated website analytics, online chat and CRM platforms giving end- to -end visibility into consumer and
business behavior.
● Advised company on platform and analytics vendor selection, digital marketing multi-channel management and
search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates.
DEPARTMENT OF ENVIRONMENTAL PROTECTION, Harrisburg, PA
2007-2008
Creative Manager
● Manage projects, work within budget and scheduling requirements.
● Confer with creative, art, copywriting, or production department heads to discuss client requirements and
presentation concepts and to coordinate creative activities.
● Plan, assign and monitor work tasks for optimum team efficiency
● Direct, plan, or implement policies and objectives of organizations to ensure continuing operations, to maximize
returns on investments and to increase productivity.
PHILADELPHIA MIXING SOLUTIONS, Palmyra, PA
2005-2007
Marketing & Creative Director
● Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
● Transformed information technology cost center through team initiative into a new revenue generating B2B lines
of business.
● Analyze data to identify strategies for improvement of service and productivity
● Increased business by effectively managing large, multi-faceted digital campaigns from concept to completion.
● Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients and
customers.
CORDISH COMPANY, Baltimore, MD
2002-2004
Marketing & Promotion Manager
● Provided creative leadership to senior management regarding the grand opening of PowerPlant LIVE! and other
property openings.
● Lead creative and design direction for new digital products, internal start-ups, incubator businesses and site
acquisitions.
● Initial team that pitched, sold and created “LIVE! Theme”, the acclaimed entertainment joint venture between The
Cordish Company and numerous local businesses nationwide.
● Creative direction secured lucrative relationships with major sponsors such as Rams Head, Hard Rock Casino,
Arby's, General Motors, Ford Motor Company and Verizon Wireless.
Education:
ART INSTITUTE OF PA – YORK, PA
DESIGN/BUSINESS - 3.2 GPA
CENTRAL PENN COLLEGE – HARRISBURG, PA
BUSINESS/MARKETING - 2012 – Present (Pursuing MBA)
Technical Skills:
● Adobe Creative Cloud (expert)
● Photoshop
● Illustrator
● InDesign
● AfterEffects
● Adobe Analytics
● Adobe Social
● Adobe Experience Manager (CQ/AEM)
● SalesForce.com
● Eloqua Automation Marketing
● Microsoft Office
● Word
● Excel
● PPT
● Project
● Proficient Computing
● Apple
● PC
● Development
● HTML
● PHP
● SQL Server Dev